Road safety

Honda instils road safety in younger generation with new SENSING technology

Honda Cars Philippines, Inc. (HCPI) has launched its program to increase young drivers’ awareness and appreciation of road safety, showcasing their latest “Honda SENSING” technology.

Together with students from the international youth leadership organization, AISEC, HCPI organized experiential driving learning sessions where young members were able to test remarkable safety innovations.

Additionally, the program included an in-depth discussion of traffic rules and regulations, repercussions for non-compliance, and ideal driving for young and novice drivers.

HCPI President Masahiko Nakamura (middle) and students from the international youth leadership organization AIESEC in the Philippines (AIESEC).

“Honda wants to make our roads safer for you, our next generation and everyone we share the road with. This is one of the ways we work to contribute to the development of society,” said HCPI Chairman , Mr. Masahiko Nakamura.

Honda’s commitment to “safety for all” extends to all other road users, including pedestrians, cyclists, drivers and other vehicles, in addition to the requirements of drivers and passengers.

As a result, efforts are continually made to improve safety from the perspective of various factors, including products, systems and education.

“Through our collective effort, we can be more effective in preventing road accidents and injuries. I am grateful that you are part of this global road safety campaign,” Nakamura added.

The company guarantees that everyone will have access to road safety education by 2030, noting that by 2050 there should be no more fatal road collisions involving Honda cars or motorcycles.

Honda’s SENSING technology helps identify potential hazards and take appropriate action to prevent them, including single-vehicle accidents, collisions, pedestrian injuries and ignored traffic signs.

Some of Honda’s Sensing Technology features include Adaptive Cruise Control (ACC) which reduces vehicle fatigue by maintaining a certain distance by braking and accelerating as needed, and Lane Keeping Assist ( LKAS), which keeps the car in the center of the road. lanes and the best driving position.

Honda Sensing can be seen on many of the newer vehicles, such as their 2023 HR-V, 2023 CR-V, 2023 Civic Sedan, and 2022 Accord. new Honda HR-V and Civic models.

Students from the youth leadership organization, AIESEC, tried out Honda Sensing technology with the all-new Honda Civic (left) and Honda HR-V (right) on Oct. 8 in Sta. Rose, Lagoon.

Although the features appear to be at their peak, their primary purpose is to provide driving assistance to users and does not make the vehicle self-driving or fully automated. There are still limitations to the high-tech components of the new sensing technology, especially the recognition and control functions.

In addition to promoting safer roads through its sensing technology, Honda also plans to advance its sustainability efforts.

Honda’s integrated report, released in September, said the company’s global environmental efforts will result in the full electrification of all Honda automobiles by 2040 to achieve carbon neutrality for all. goods and business operations by 2050.