KARACHI: Coordinated by the International Road Federation (IRF) and supported by the Total Energies Foundation, Indus Motor (IMC) and a group of leading private sector companies in Pakistan have partnered to use their combined knowledge and expertise to reduce the number of road deaths and injuries in the country.
The founding members of this coalition, besides IMC, include Total Parco Pakistan, Shell Pakistan, Unilever Pakistan Limited, Parco Pearl Gas Limited, Coca Cola Pakistan, Engro Fertilizers Limited and Niaz Malik Consultants, signed the Coalition Charter during a virtual ceremony, organized by IRF in Geneva, Switzerland. IMC CEO Ali Asghar Jamali signed the charter along with other CEOs / CEOs of these organizations.
The project aims to mobilize and federate private sector actors to support road safety efforts in Pakistan and dramatically improve road safety through hands-on, impact-oriented and scalable activities.
According to the WHO, most road accidents occur in developing countries where road transport is one of the main causes of death. Recognizing this global crisis, the United Nations declared the years 2021 to 2030 as the new Decade of Action for Road Safety, setting the ambitious goal of reducing the number of road deaths and injuries by at least 50%. . The United Nations has urged all stakeholders, including business leaders, to support its implementation.
Copyright Business Recorder, 2021