Nissan India has launched a multi-partner road safety initiative, #BeANissanBlindSpotter, with Kapil Dev as the initiative’s ambassador. It aims to identify and mark some of India’s worst accident blind spots and finally turn them into safe spots.
In resonance with Nissan’s vision of #NissanCares, which sees road safety as a crucial aspect, Nissan India and Indian cricketing legend Kapil Dev today launched a multi-partner road safety initiative, #BeANissanBlindSpotter. This campaign is carried out in collaboration with the Indian Ministry of Road Transport and Highways (MoRTH), the Society of Indian Automobile Manufacturers (SIAM) and the Indian Road Safety Campaign (IRSC). As part of this initiative, they will identify some of the worst accident blind spots in India.
According to the company, this initiative will help raise awareness of road safety by encouraging motorists to identify and map accident hotspots on a dedicated microsite. This aims to bring about positive change, make Indian roads safer for all and even contribute to Nissan’s global ambition to achieve zero fatalities involving its vehicles. Former cricketer Kapil Dev is said to play a key role in raising awareness of the problem of blind spots on Indian roads as an ambassador for the initiative.
Commenting on the initiative, Nitin Gadkari, Minister of Road Transport and Highways of India, said: “Blind spots on roads are accident-prone areas that often lead to fatal outcomes and it is encouraging to see that companies like Nissan India are tackling this cause. with great care and passion. Nissan’s campaign with the support of CIHR will help collect crucial blind spot data, which will be critically important in making the roads in and around Delhi and Chennai even safer and saving many lives.
He added: “This is a participatory initiative that calls on the residents of these cities to contribute to this campaign and provide more information on the blind spots in their daily travels so that collective action can be explored. to eliminate and reduce road deaths. I congratulate and wish the team good luck for their CSR efforts. »
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This new initiative includes the mapping of blind spots, the creation of a road safety audit and surveys of bus drivers, government officials and engineers. The campaign will kick off on February 4, 2022, with a mass media ‘call to action’ for crowdsourced data, which will be collected and pinned on a digital map by MapMyIndia, one of India’s leading digital map and map providers. geospatial navigation. Once the final data is collected, with the support of the government, the blind spots will be marked after a formal verification by the IRSC, including a physical inspection and stakeholders will be trained with the aim of turning them into safe zones.
“Road safety is one of the main concerns today. Nissan’s #BeaNissanBlindSpotter campaign focuses on the serious issue of blind spots in the country and will work to bring best practices to our roads. We are happy to support Nissan in this worthy cause of raising road safety awareness and preventing blind spot accidents in India,” the Society of Indian Automobile Manufacturer spokesperson said.
“Nissan has always been a people-oriented organization, the launch of the #BeaNissanBlindSpotter campaign will raise awareness of blind spots in cities and shine a light on this critically important topic. The campaign will enable two-way communication with the public through a dedicated microsite We are proud to launch this campaign with the support of Kapil Dev, the government and our NGO partner CIHR,” added Rakesh Srivastava, Managing Director of Nissan Motor India.
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