Road safety

Safaricom partners with NTSA to train Bodaboda drivers on road safety

Safaricom associated with the National transport and the Safety Authority (NTSA) to provide training to bodaboda drivers on road safety rules as part of efforts to reduce the number of traffic accidents during the holiday season.

The training, which would be carried out in collaboration with the National Association Boda Boda, aims to promote responsible and appropriate use of the road by all road users and would make users aware of the importance of having insurance coverage.

According to Safaricom Chief executive officer Pierre Ndegwa, the campaign would also aim to raise awareness on key safety areas, including the need to always obey traffic lights, avoid speeding or overtaking on the wrong side of the road and the availability of helmets for drivers. of boda boda and their passengers.

from Kenya The boda boda industry has grown to become an integral part of the transportation sector, and it also provides a livelihood for many. However, it has also become a major cause of road related incidents, and we want to play our role, however small, in raising awareness and running a Zero Harm program, so that no one is injured on the road. roads, ”Ndegwa said. .

The chairman of the board of directors of the NTSA, Agnes Odhiambo, noted that the campaign comes against the backdrop of the rising toll of boda boda-related deaths

Between January and November of this year, motorcyclists killed 1,508 out of the total number of 4,023 recorded road deaths.

In addition, the main cause of motorcycle accidents has been attributed to non-wearing of protective and reflective equipment, dangerous overtaking, among others, and therefore training would go a long way in reducing the number.

“We are delighted to be joining again an initiative that aims to give meaning to our roads. As we approach the accident-prone December period, the timing of this launch couldn’t have been better, ”Agnes added.

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